In the ever-connected business world, more companies are looking to use data to drive their business decisions. Partners have the unique opportunity to provide their customers with this need for data. Partners can position themselves as data experts by offering value-added services that support the goals of their users. Payments data can help drive smarter business decisions, and in turn, partners can provide this unique information to their customers.
HOW DOES PAYMENTS DATA PROVIDE VALUE?
No matter what industry you serve, payment data can be extremely valuable when it comes to decision-making and future planning. Any time a consumer makes a payment through an integrated application, data is generated. Partners can leverage this useful data provided by the right payments platform. This data can help both the partner and its users make intelligent decisions about their business.
Every payment transaction comes with a wealth of information that can be used to drive your approach. Examples of payments data that can be used are average ticket price, preferred payment method (credit card vs. ACH), and transaction types (auth, sale, credit, refund, etc.). ISVs can take this data to view the overall health of their customer portfolio, while businesses can use this data to drive sales and marketing strategies.
HOW DOES DATA HELP?
Partners can support their customers by providing them with accurate information on their consumers based on payment data. This information can help businesses make sound, data-driven decisions. Continually reviewing data is the best way to ensure companies make decisions based on facts and not on emotions or temporary situations.
PARTNER WITH FUZE
Adding Fuze as your integrated payments solution is just the beginning of growth. From detailed reporting and analytics to a wide arrange of payment solutions and partnership programs to meet the needs of any partner.